No Buttons and School Vacations

Why are No Buttons so popular during school vacations? We’ve noticed a definite relationship between sales of the No Button and school breaks. Of course, there are a lot more parents bringing their children into the store with them when schools aren’t in session. But it seems like No Button sales jump more than can be explained by this relationship. Perhaps teachers are also stocking up on No Buttons during their breaks 🙂

The No Button